Percival, the London-based menswear brand, has reopened its flagship location in Soho with a fresh new look. The updated space introduces a permanent vinyl listening bar, adding a social, music-led element to the retail experience.
The redesign, led by Creative Director Chris Gove and executed by Formd, known for its immersive approach to retail interiors, draws on retro influences while maintaining a clean, contemporary feel. The space features rich walnut joinery, curved alcoves above the fitting rooms, and an overall sense of openness. At its heart sits a bold tiled bar, finished in deep forest-green glazed tiles from Ca’ Pietra, acting as a focal point within the store.
