RIXO King's Road, London

RIXO King's Road shopfront with striped orange awnings and colourful window displays

RIXO King's Road store with painted paper lanterns, a glass chandelier and clothing rails

Project Details:

Products Used: Reform Composite Stone Tumbled Cotto & Reform Composite Stone Tumbled Bianco

Designer: Cupla Studio

Fashion label RIXO opened a 5,000 square foot flagship store on the King's Road, London, designed by Cupla Studio and featuring our sustainable Reform tile collection for its flooring throughout.

Circular bar framed by palm trees under a skylight at RIXO King's Road, with a pastel chequerboard Reform stone floor

Wavy wrought-iron mirror reflecting striped bar stools and a pastel chequerboard Reform stone floor

Henrietta Rix, Co-Founder of RIXO, commented: "Orlagh and I wanted the space to be a true reflection of our style and personalities. We love an eclectic mix of both contemporary and vintage and we feel Cupla Studio has achieved this perfectly. The space had to feel like us, albeit a more polished version of our living room that we first launched the brand in. Sustainability was also key throughout the project."

Palm-lined changing room corridor with striped curtains and a pastel chequerboard Reform stone floor

Hand-painted changing room entrance with yellow and lilac curtains above a chequerboard Reform stone floor

Grazzie Wilson, Group Brand Director at Ca' Pietra, said: "With sustainability playing such an important part in their new store, we introduced the Rixo and Cupla Studio team to our Reform stone collection, which they fell in love with. Reform is an ingenious blend of recycled stone materials made in a carbon-neutral factory and has up to 60% recycled content. True to their style the girls opted for a chequerboard pattern in the soft pastel shades that the collection offers."

RIXO accessories room with a painted sun mural, blue columns and a pastel chequerboard Reform stone floor

Detail of curved shelving, a blue column and an arched doorway in the RIXO accessories room

Lounge with a curved brown sofa, rattan screen and pastel chequerboard Reform stone floor

View through an arch to a palm and changing rooms over a diagonal chequerboard Reform stone floor

Environmentally friendly, versatile, durable and beautiful, the Reform collection comes in three formats and up to twelve different colourways. The rich playful tones of the collection are softened by the tumbled finish, with its lightly rounded edges and irresistibly tactile feel.

View Reform Collection