Idly scrolling through Instagram is something most of us is guilty of (and proud). From dream decor scenarios to inspire your own home’s handwriting to highly addictive renovation stories worthy of following every step of the way, interiors accounts on Instagram are the ones that dominate our feed more than any other. Sound familiar? Then read on for our 10 interiors Instagrammers to watch with part I handily arriving just before Christmas to feed your decorating fantasies during Twixmas…
Hands up who’s heard of Studio Fortnum? The British interior design meets interior architecture practice is one of our favourites at Ca’Pietra and so is the Instagram account of its founder and creative director, Rebecca Wakefield. Hers is a feed filled with beautifully calming schemes that blend contemporary elements with a timeless colour and material palette. We swoon over the Baylion House project that she styled as well as the many projects more she’s featured over the years, but it’s the personal perspective that we love most. From a glimpse into her life as a mum or two to the occasional window into her London townhouse home (which is heavenly as you might expect), not only do you get a daily dose of to-die-for design but with every post you feel as though you’re getting to know Rebecca that little bit better.
The clue is in the name. At the time of writing this post, @thebrixtonhome is only 140 posts in, and yet this personal account that documents the redecoration of a Victorian terrace in London’s Brixton has amassed more than 6.5k followers.
But one glance at the content coming out of professional photographer Jacqui’s Instagram and it’s no surprise it’s gained such a cult following. Modern and muted, pared-down and full of softly sculpted shapes, and a showcase of all things exquisitely crafted (take a look at her bespoke plywood dining table as a case in point), this is an interior for lovers of all things Nordic, Japanese (and ergo, Japandi interiors), minimalism and neutral.
A 1930s ‘doer-upper’ home in the hands of Amy, here’s a home that’s all about what’s trending. Starburst tiles, deep and dark kitchens, contemporary parquet flooring, lozenge-shaped mirrors, bi-fold doors and a whole lot of Crittall, Amy’s family home is one where the decor isn’t daunting so that you feel you can recreate the look in your own home.
Like Rebecca Wakefield, Amy’s Instagram account is as much about sharing snippets of her life as it is about her beautifully designed interior. Following her feels like following a friend, but a friend with impeccable taste who shows you how home decor need not cost an arm and a leg.
As much as we enjoy following the Instagram accounts of the world’s most-wanted interior designers, there’s something easygoing and approachable about those accounts that are less professional and more personal. Cue Jo Cartledge’s Instagram feed that lets you inside her Old Rectory home.
Those floor-to-ceiling sash windows! Those cast iron radiators in every room! Those opulent pieces of button-tufted upholstery! How your eye will roam and how your heart will flutter as you scroll through picture after picture of period decor delight. There’s a swimming pool design chapter, there’s a barn outbuilding to keep tabs on, and scroll deep enough and you’ll find the occasional feature on lesser-seen rooms in the house like Jo’s dressing room – warning, you’ll be green-eyed with envy.
Tucked away in the market town of Market Harborough is the modern country home of Clare. By day she’s a window display designer for The White Company, and by night (and weekend), she takes her creativity home to unleash on her own walls and windows.
There’s not an inch of her Instagram grid that isn’t thoughtfully detailed. You’ll stumble upon not only design ideas for home decor, but gifting notions, tips of styling your dining table for special occasions and help on how to curate a display be it on a window ledge or dresser. After a long, hard day, flicking through her photos is the perfect antidote, helping you to unwind and imagine living in a home like hers where all is calm, all is bright and all is fairly white – but what can you expect from the life of a White Company stylist?
All images taken from the instagram accounts mentioned above.